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      <image:title>Blog - The real benefits of Design Thinking - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The real benefits of Design Thinking - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>DT can help overcome seemingly contradictory tensions</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Embracing the Innovation Paradox: Why Success Means Letting Go - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 10 principles for successful CPG innovation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 10 principles for successful CPG innovation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 10 principles for successful CPG innovation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Think like a scientist to create more impactful ideas - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Think like a scientist to create more impactful ideas - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How to discover more provocative innovation insights - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How to discover more provocative innovation insights - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How to discover more provocative innovation insights - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Kicking the tyres on a complex project is time well spent</image:title>
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      <image:title>Blog - Kicking the tyres on a complex project is time well spent</image:title>
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      <image:title>Blog - Kicking the tyres on a complex project is time well spent</image:title>
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      <image:title>Blog - How can AI improve your capacity to innovate? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How can AI improve your capacity to innovate? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How can AI improve your capacity to innovate? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Co Design Case Study</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How do you scope out your innovation project for success? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How do you scope out your innovation project for success? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How do you scope out your innovation project for success? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2023-07-07</lastmod>
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      <image:title>Blog - Intentional collaboration and co-design - While people acknowledge collaboration is vital for innovation</image:title>
      <image:caption>Surprisingly, Nielsen found that 7 out of 10 people agree that collaboration in organisations is NOT effective</image:caption>
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      <image:title>Blog - Intentional collaboration and co-design - Diverse teams perform better</image:title>
      <image:caption>They create concepts that perform 58% better than when just two functions collaborate</image:caption>
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      <image:title>Blog - Intentional collaboration and co-design - Successful organisations foster a culture of sharing prototypes with outsiders</image:title>
      <image:caption>However, a McKinsey survey highlighted that more than half of companies only used prototyping for internal product testing late in the development phase.</image:caption>
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    <lastmod>2023-05-15</lastmod>
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      <image:title>Blog - Are you looking to your core business for untapped growth opportunities? - Make it stand out</image:title>
      <image:caption>P&amp;G laundry brands instore activation</image:caption>
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      <image:title>Blog - Are you looking to your core business for untapped growth opportunities? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Are you looking to your core business for untapped growth opportunities? - Make it stand out</image:title>
      <image:caption>Our consumer workshops help teams find flaws in their ideas and spot how to optimise and improve them</image:caption>
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    <loc>https://www.shapenewideas.com/blog/whats-the-difference-between-agile-lean-and-design-thinking</loc>
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    <lastmod>2023-05-15</lastmod>
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      <image:title>Blog - What’s the difference between Agile, Lean and Design Thinking? - Make it stand out</image:title>
      <image:caption>After Chris Sims &amp; Hillary Louise Johnson: Scrum</image:caption>
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      <image:title>Blog - What’s the difference between Agile, Lean and Design Thinking? - Make it stand out</image:title>
      <image:caption>After Dan Olsen: The Lean Product Playbook</image:caption>
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      <image:title>Blog - What’s the difference between Agile, Lean and Design Thinking? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.shapenewideas.com/blog/8-common-mistakes-innovators-make-and-how-to-rectify-them</loc>
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    <lastmod>2023-05-15</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 8 common mistakes innovators make and how to rectify them - Make it stand out</image:title>
      <image:caption>Download a pdf version of this blog to share with your colleagues</image:caption>
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      <image:title>Blog - 8 common mistakes innovators make and how to rectify them - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 8 common mistakes innovators make and how to rectify them - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.shapenewideas.com/blog/struggling-to-get-the-most-from-your-analytics</loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc6562b8787e8798990ffe2/949e243c-92df-4879-bf69-88d2e299f3e1/priority-lowest-glyph-24.png</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc6562b8787e8798990ffe2/1607009305211-FRET5MFOH08U48JFDI0K/prototype-concept.jpg</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Insights - why are they important for innovators? - Make it stand out</image:title>
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      <image:caption>Tough challenges require people from diverse backgrounds and expertise to solve them</image:caption>
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      <image:title>Blog - How to overcome groupthink - Make it stand out</image:title>
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