We help people

INNOVATE

We help brand teams and organisations create ideas for new products, services and customer experiences.

Insight. Innovation. Creativity.

Over 30 years experience

We are innovation, marketing and human insight specialists.

We work with famous brands and organisations.

Imagine. Create. Innovate.

We help your business grow

The pace of change is accelerating and you need fresh ideas to make an impact.

We use human-centred design methods and co-creation techniques, putting the user at the heart of your innovation programmes.

From new products in food and beverages, personal care, telecoms, to service innovation in healthcare we’ve tons of experience.

Our expertise helps you challenge the status quo and design novel solutions to complex problems.

 
 

Improve your skills

Innovation training

We develop and deliver engaging and impactful training experiences.

We help teams unlock their creativity and equip them with tools and techniques to improve their capacity to innovate.

Our approach

How we help you unlock insights and rapidly prototype ideas

Insight

We identify the problems you need to solve for your target customers

Our impact

 

With over thirty years of experience in innovation and marketing, working for blue-chip organisations, we have run local and global brands and launched successful products that have gone on to sell over £1bn.

We have collaborated with hundreds of people enhance their capacity to innovate through projects and capability programs around the globe, across numerous business sectors.

30

YEARS EXPERIENCE

We are experienced innovation specialists and marketers, having held senior positions in leading blue chip companies and consultancies.

 

100s

HUNDREDS OF PEOPLE IMPACTED

Our projects, innovation workshops, design sprints and training programs have impacted hundreds of people globally.

 
 

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ASK THE RIGHT QUESTIONS

Each project and assignment is unique. We help you ask the right questions to unlock novel ideas that make an impact.

CLIENT FEEDBACK

I LIKED…

“The team at Shape developed an online consumer research program which dug under the skin of the consumer. The insightful outputs have formed the foundation of an updated brand proposition, and innovation philosophy’

“The team helped to make the wider business more consumer oriented”

“The informality, fluidity and speed of progress”

“The ability to ask the big, tough questions”

“The framing of the challenge — less focus on the problem, more on the opportunity”

“This project has resulted in tangible initiatives and outcomes”