Innovation Expertise

Shape New Ideas was founded by James Jesty, an innovation specialist with more than 25+ years experience in innovation and marketing. Prior to Shape, James was a Global Innovation Director at Johnson & Johnson.

We have a team of experienced associates with a ton of expertise in innovation, design, packaging, illustration, market research, marketing, operations, sales and organisational change.

  • Design thinkers

  • Insight and innovation specialists

  • Marketing and brand building expertise

  • Held senior roles at global companies and consultancies

  • Track record of delivering growth from new ideas

  • Creative leadership

Our experience spans consumers products, medical devices, health and beauty, OTC, food, beverages, consumer electronics, finance and much more.


We are based in the UK, but our projects take us around the planet working with our global clients.