Online consumer co-creation

We’ve taken our trusted consumer co-creation methods online

We all had to flex and adapt our ways of working throughout Covid.

In response we took our trusted consumer co-creation workshops online and learnt a lot of how to adapt our techniques to asynchronous co-creation and engagement with consumers.

Working on several strategic brand development and healthcare projects we engaged with target users to explore and incubate ideas for brand strategy, product and service innovation.

This means we can tap into your target audience for insights and ideas using our online consumer co-creation communities.

ideas-remote-cocreation

HOW DOES IT WORK?

Over 10 days, we'll explore an innovation challenge through the eyes of your target audience.

We introduce stimulus, ideas and creative tasks to unlock new insights, interrogate ideas and identify how to optimise solutions to meet their needs.

Our consumer consumer communities can be used to:

  • Understand changing consumer attitudes, behaviours, rituals and barriers to use.

  • Explore and optimise new product ideas: product, packaging, messaging, claims, tone of voice

  • Understand the customer journey, the wider context, map out key 'pain points' and design new service solutions

  • Optimise digital prototypes and customer experiences

INGENUITY, CREATIVITY AND IMAGINATION ARE REQUIRED MORE THAN EVER

Organisations need to be agile and responsive to changing consumer, shopper and customer needs.

Our consumer-centric online methods can help you adjust your plans and ideas to meet the demands of the current situation as well as readjust your strategies and plans.

We can also run projects in multiple countries.

BENEFITS OF CO-CREATION

Companies that utilise co-creation and user-centred design techniques outperform their peers. These methods create greater empathy for the problems your consumers are attempting to solve. Through iterative design steps, you can build, refine and optimise your solutions to meet the needs of your users and consider the feasibility and practical constraints.

We've been using, developing and fine-tuning these methods for many years to help clients across many sectors become better innovators.